NHL Group (M) Sdn. Bhd. is a company which is specializing in all brand of new & second hand car & lorry. It is a headquarter which is located in Bukit Palah Peringgit, Melaka. This company has few branches and each branches has its own authorized dealer of different brands of cars companies. The branches mentioned are Edaran NHL Sdn. Bhd. which deals with Chevrolet, NHL Automobile Sdn. Bhd. which deals with Suzuki, Ng Hup Lee Motors which deals with Isuzu and second hand cars and lastly Roda Juara Sdn. Bhd which deals with Perodua cars. This company consist of a wide range of imported cars from America and Japan and also local cars. This company involved with few categories of business such as car dealerships, car servicing, spare parts and car window tinted which is just started.
NHL Group (M) Sdn. Bhds is headed by Mr. Ng Tong Lai, the managing director of the company. While Mrs. Ng is the assistant of managing director. Currently, the company is comprised of three departments which are the administration department, sales department and service department. There will be a manager in each department who is responsibility in looking after the staff under him and make sure every operation runs smoothly with error-free.
NHL’s both target and main market are in Malacca. NHL able to get the top sales of Perodua cars out of large numbers of competitors in Malacca. During the year of 2011, NHL is listed as the third best car dealer in Malacca. In addition, NHL is the only dealer for the brands of Chevrolet and Suzuki in Malacca. During September of 2011, a tinted department is officially formed. Thus, NHL has added another categories of business. NHL able to attract many customers from different states in Malaysia. Loyalty is developed among some of the customers because of the good service, reasonable price, attractive promotions for loyal customers and wide range of products to be chosen.
